I've talked about the importance of a logo, how to make a stand with your brand, the importance of maintaining your social media accounts and SEO... now let's talk about your website!
I. CAN. NOT. STRESS. ENOUGH. THE. IMPORTANCE. OF. A. SIMPLE. EYE CATCHING. EASY. FLOWING. WEBSITE!!
It is so, so, so important that when a potential customer searches your keywords in their web browser, that they find your website in return, and once they click on your site that they feel instantly attracted. The attractiveness is what is going to make them want to stay and explore what you have to offer! You are going to want to make your site as easy to navigate as possible so your customer can find what they are looking for quickly. Equally, and just as important, is having a kick-ass home landing page, an about you/us page, a blog if you're into blogging, an online shopping tool if they are buying a product from you, etc.
There can be so many layers within a website; however, you are going to want to make sure there are not too many or else your visitor is liable to get lost and then give up if they can't find what they are looking for within the first 30 seconds of being on your site.
Some attention grabbing tips:
Have less than 2 minute videos throughout the site.
Especially if you are selling products. Demonstrate the products for your customer in a video while answering some commonly asked questions.
Don't get too wordy.
Keep the verbiage on your different pages short, sweet and to the point. They are not visiting your site to read the life story behind your product or service they want the cliff notes and/or a less than 2 minute video to watch.
Make use of bright colors, backgrounds and make each page unique.
Have pictures, pictures and more pictures!
Make your website fun but professional. You want your customers to get a sense of welcoming and trust when browsing your site.