Whether you absolutely love or hate social media it is a definite must have to grow your business! It is also extremely important to stay active on social media when you are trying to promote your business. I always tell clients to think of it like your portfolio. Even if you do not need any more business or work added to your already full plate, your social media platforms are what keep you in front of potential customers, and ahead of the competition. It is where you can showcase what goods or services you offer while also building relationships with other businesses.
The possibilities are endless with digital marketing when it comes to social media. Not only can you use it for advertising, but you can also use it for hiring potential new employees. Facebook and LinkedIn are great places to advertise for help wanted. Some experts will tell you that you need to post content 5-6 times a day to stay in front of your audience but honestly, I think if the content you are posting is eye catching and straight to the point it you could get away with only posting 2-3 times a day. Your audience will appreciate not having the over kill on their timelines as well. I also advise clients to utilize Facebook advertising as much as possible; as long as, their budget allows. For as little as $10.00 you can run an Ad that could reach up to 400+ people in 5 days. Those are people that are going to see your Ads and will start to remember your name/brand.
Other great features on Facebook include the ability to schedule appointments for customers or show a menu if you are in the restaurant business. It becomes a one stop hub for whatever you need for your business. LinkedIn is similar as well when it comes to advertising. Think of it this way; would you rather spend $5-700 on newspaper Ads a month and not be able to track who is seeing your Ad, or would you rather cut that budget down and use social media, where the cost is minimal, and you can see who all has engaged in your post/Ad? That minimal cost can also generate leads when looking for buyers/customers.
So, although social media can have its trying times with all the things that happen in the world and the commentators, it can be a huge benefit add for businesses. It can help grow your business or just showcase your business; it just depends on what your need is.