Updated: Jun 15, 2021
I talked about the importance of a logo earlier this week, now let's talk a little more about branding and why it is important. Similar to what the image shows, it takes multiple building blocks to get your brand to the top. Now, if I were to rearrange these blocks, I would put them in order with design, identity and logo at the foundation. Then trust and value blocks topped with the marketing right below the over all brand block.
Once you have your logo you can start building your identity from your mission, slogan and vision. Your mission should highlight what you want to achieve for the customer, your slogan should be shorter version of your mission and your vision should always be clear. Building trust within your customers is the next building block. They will be your biggest ambassadors when it comes to marketing and growing your business. As a business you need them to see the value within your product or service so they use word of mouth to help promote you (I will dive into the importance of public relations in another post). At the end of the day, no matter what kind of marketing you do, it is the satisfaction of your customers and employees that keep your business thriving.
When it comes to figuring out how to market your brand there are soooo many different avenues and so many different companies that can promise you services to help you grow to the point that it gets extremely overwhelming. Honestly; it starts with you, the leader of the company. If you are the leader have no idea where to start this is where a marketing agency, such as S² Branding & Marketing can help. I can assist in building your brand while making sure you are on the successful path to growth through digital marketing (did you think I wasn't going to promote my business in this article, of course I was!). In all seriousness do your research, find a local company that offers that one-on-one support/guidance so you're not just stuck going in circles and getting nowhere.