It all starts with a Logo
Logo, logo, logo! One of the main elements to successful branding is making sure you keep your logo clean and SIMPLE! A company logo not only important but needed. It's what catches your customers eye, it's what sets you apart from the competition, but most importantly it is what makes and keeps your business recognizable.
Whether your business is new or going through the re-branding process, it is important for you to take a moment to picture what your logo would look like on different kinds of printed marketing materials, pens, pads of paper, t-shirts, hats, etc. Could the design of your logo be easily printed? While an extremely detailed logo might look great when trying to get noticed in the digital marketing world it is still extremely important to think about what it might look like in traditional marketing world as well. Remember keep it clean and simple!
Let me tell you first hand when it came to designing my logo for S² Branding & Marketing, Inc. I wanted to keep it simple. I chose the arrows around S² is because my zodiac sign is Sagittarius, The Archer, who is always known to have a bow and arrow in hand, and never fails to hit the mark. I also think of an arrow as a symbol for moving forward. When an arrow gets set free from its bow it might weeble and wobble in the air but it always goes forward. That's been my way of thinking my whole life, no matter what, keep moving forward.
A logo is one of the main building blocks for a successful and strong marketing foundation. Small businesses starting out should always want to make a stand with their brand. Remember: Every big, name brand company, started off small! Think about the Big 3 Automakers, over the years, have they ever changed their logos? No. Sure, they might change the color scheme from time to time, like how the bowtie for Chevrolet is sometimes black instead of gold, but it is still a bowtie.
I always advise anyone who asks me for marketing advice to think long and hard about their logo and its design. You don't want it to be too bland but you don't want it too busy either. Just make sure to keep your logo simple, it helps with keeping your mission and vision clear.